Let’s Rock! PICL Announces New Partnership with Lehigh Valley gravel event!


We are super excited to find a new partner here in PA in g4 Productions and their brand new Rock-N-Road Gravel Series event! This Rock-N-Road event is based from one of PA’s most storied cycling spots, Trexlertown, PA, the home of the Valley Preferred Cycling Center, known around the world as “The Velodrome.” T-town has been the launching pad for PA Olympians, National Champions, and riders of all levels many times over! In fact, PICL’s own Mia Deye, of the Twin Valley Team has fallen in love with “the track” and is just back from her first track National Championships with some metal in hand! – We hope to have more from Mia about that experience soon.

One of cycling’s “monuments” – perhaps the most famous one of them all – is an event called Paris-Roubaix which has seen the titans of cycling circle Roubaix’s velodrome at the end of this annual spring event. Joining g4 for their event is road cycling legend and Paris-Roubaix champion, Andrea Tafi, right here in eastern, PA! He’s joined by, among others, the incredible Laura Van Gilder, one of the winningest US cyclists in history, and Bobby Lea, PA’s three-time track Olympian!

g4’s leadership has an amazing story in cycling too with CEO Robin Morton an inductee in the U.S. Bicycling Hall of Fame with over 35 years of experience organizing world class competitive cycling events, Robin was the first female Team Director in the sport of professional cycling too! She has organized and managed professional cycling teams that have competed throughout Europe and North and South America. She also served as the Assistant Competition Manager for the cycling events for the 1996 Atlanta Olympic and Paralympic Games.

Huge thanks to our friend and former professional racer, coach, and founder of the Cadence Cycling Foundation, Ryan Oelkers, for so strongly believing in what we are doing across PA that he was not only instrumental in pulling these pieces together, but will be supporting the league as a member of our newly developed advisory board!  Huge thanks to g4, Robin, Ryan, Andrea Tafi, and all the rest for this support of the PA League! The official press release follows, look for more information coming soon about how you might get involved and have a chance to meet and ride with some of these fantastic cyclists!

Roubaix – France – wielrennen – cycling – cyclisme – radsport – Andrea TAFI (Italy / Team Mapei) pictured during Paris – Roubaix 1999 – photo Cor Vos © 2018

Former Paris-Roubaix Winner to Ride New Rock-N-Road Gravel Series
g4 Productions Launches New Gravel Series with Celebrity Rider Andrea Tafi

Lebanon, NJ (June 6, 2019) – g4 Productions will launch a new gravel series cycling
event on November 3, 2019. The Rock-N-Road Gravel Series presented by Piscitello
Law will start and finish at the Valley Preferred Cycling Center in Trexlertown, PA
with a Paris-Roubaix-style finish on the Velodrome.

Former professional cyclist Andrea Tafi won Paris-Roubaix in 1999 and will be
guest riding the Rock-N-Road event. “As a professional, I raced many times in the
U.S. It was always a good experience,” said Tafi. “I still have many U.S. fans and
riders who visit my Borghetto in Tuscany. I am really looking forward to the Rock-
N-Road ride and to recreate my Paris-Roubaix win with the finish on the velodrome!”

In addition to Andrea Tafi, current Master’s U.S. National and World Cyclocross
Champion Laura Van Gilder, and 3x Olympian Bobby Lea will be lining up at the
velodrome for the 100km ride. There will be a 50km option as well.

Registration is open! $65 early bird pricing is in effect until
July 31st and a VIP package for $200 is available for only fifty participants. The VIP
experience includes an event jersey, early packet pick-up, and a 25-mile pre-ride
with Andrea Tafi followed by a light lunch the day before the event.

A portion of all of the registration fees will be donated to the Pennsylvania Interscholastic Cycling
League(PICL), one of 31 independent leagues that operate around the country
within the National Interscholastic Cycling Association (NICA).

“We’re excited to be partnering with g4 Productions and the Rock-N-Road Gravel
Series,” said Mike Kuhn, Executive Director of the PICL. “This exciting new ride will
help expand our mission of getting more kids on bikes in the Lehigh Valley and
throughout all of Pennsylvania.”

For more information on the Rock-N-Road Gravel Series, visit
www.RockNRoadGravelSeries.com

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g4 Productions is a woman-owned event planning and production company with
over 30 years experience in participatory sports. Founded in 2006, g4 Productions
has been responsible for the management, technical organization, and competition
for international sporting events, including the Philadelphia International Cycling
Classic, the USGP of CX, and the Philadelphia Marathon. Additionally, g4 produces
cause-related events for organizations across the U.S., including the Young Survival
Coalition’s Tour de Pink, the Eagles Autism Challenge and the Ride to Defeat ALS.
For more information, visit www.g4events.com